With its high visibility on Langstrasse, the former store at Langstrasse 200 is an ideal place for activities from and for the neighbourhood. As an area very close to the centre, Langstrasse is under great economic pressure, and at the same time the location also offers great potential for sustainable neighbourhood development. New concepts for ground floor uses are tested here and the possibilities of hybrid use of the city in physical and digital space are explored. The variety is promoted by a dense use that changes during the course of the day. Sustainable products and services are offered in the changing pop-up stores, while the gim5i+ association ensures continuity and, together with office use, ensures a lasting presence.

There is already a wide range of restaurants and nightlife in the immediate vicinity, which is complemented by the non-commercial activities proposed here and does not compete with them.